Yahoo! Turns To TechYahoo!
took another step aimed at turning itself into a one-stop information hub Monday by launching a new site focused on consumer
technology and gadgets. Yahoo Inc. unveiled a shopping site for gadgets laced with plain-English advice by experts and user-contributed reviews, entering a market long dominated by tech-focused media firm CNet Networks Inc.. Yahoo! Tech
marks the latest move by the world's biggest Internet media company to reinvigorate or expand into areas such as travel, finance, automobiles, and now technology. Yahoo! Tech
is set to offer hundreds of thousands of products with user product ratings and reviews through its Yahoo Shopping site, as well as question-and-answer guides and community features that exist within the wider Yahoo realm. The site aims to set itself apart from gadget enthusiast sites by focusing on how to make technology easier to understand, the executive-in-charge said.
"What we are trying to do is to make it simple to choose and use the technology that is easiest to use. We built Yahoo! Tech for people who might not have the time nor inclination to learn about bits and bytes."
The advice site draws upon familiar Yahoo tools. It is designed to serve as the anchor across the Internet media giant's network of sites for technology advertising, a lucrative category that is among the most popular online markets for advertisers. Already, big ad spenders Hewlett Packard, Verizon Wireless and Panasonic have signed up. Yahoo! Tech is focusing on the U.S. market and there are no plans to expand into other countries, Houston said. Yahoo also plans to embed original video programming it is producing throughout the site. - Yahoo Introduces a Site on Consumer Technology
- Yahoo seeks more advertising with new tech section
- CNET News.com
- All Headline News ::: Technorati ::: advice, community, consumer, gadget, guide, hub, information, MyTech, product, question-and-answer, shopping, technology, theglobalchinese, Yahoo! Tech ::: Sponsor ::: DiscounTechnology