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A new Web revolution might be picking up steam and the next Google or Microsoft could emerge from the companies that are in the vanguard. Things are crackling in Silicon Valley now. There's the frenzied startup action, the rising rivers of VC cash.
- SOCIAL MEDIA
- MASHUP AND FILTERS
- THE NEW PHONE
- THE WEBTOP
- UNDER THE HOOD
There's so much happening that the buzzword recently employed to try to encapsulate the era, "Web 2.0", seems inadequate, defined and redefined by entrepreneurs, marketers, and web experts. Driven by ubiquitous broadband, cheap hardware, and open-source software, the Web is mutating into a radically different thing than it has been. It's leading to the creation of entirely new kinds of companies, new business models, and countless new opportunities. We are in the early stages of what might be better thought of as the Next Net. The Next Net will encompass all digital devices, from PC to cell phone to television. Its defining characteristics include the ability to interact instantaneously with any of the more than one billion Web users across the globe, not by only instant messaging, but by evolving instant-voice-messaging and instant-video-messaging applications that will make today's e-mail and IM seem crude. The Next Net is deeply collaborative: People from across the planet can work together on the same task, and products or tools can be rapidly tweaked and improved by the collective wisdom of the whole online world. The new era is creating a realm of endless mix and match: Anyone with a browser can access vast stores of information, mash it up, and serve it in new ways, to a few people or a few hundred million. The Next Net will create endless possibilities for entrepreneurs and established players alike to take advantage of the Web's new power. They are building on the success of early standard-bearers, Flickr
, but also moving beyond those pioneers in creative and fascinating ways. There were identified 25 companies, in five Next Net categories, whose approaches help illuminate where the Web is headed and where the opportunities lie. Most are startups, a lot of them with less than 10 full-time employees. Few are currently making money, and it's a given that many will fail. But it's equally likely that somewhere within this group lurks the next Google or Microsoft or Yahoo -- or at least something that those giants will soon pay a pretty penny to have. - Marketers Are All Talking About Social Networking
- Business 2.0 Names Fonality Top 25 Startup
- Business Wire
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LinkedIn announced that due to the rapid adoption of its premium services, the company expects to reach profitability this month. LinkedIn's premium accounts were introduced seven months ago and are priced between $60 and $2,000 per year. LinkedIn's emphasis for the next six to nine months will be to broaden the utility of its offerings that are free to all members. The most active members are those who frequently need to contact professionals as part of their job: recruiters, analysts, researchers, investment professionals, entrepreneurs and management consultants. Hiring managers and job seekers search on LinkedIn when they need to identify top recruits or inside connections to employers. Relationships matter to professionals across all industries and functions, and LinkedIn's product initiatives for 2006 aim to make LinkedIn a useful business web site for millions of professionals world-wide. LinkedIn launched new features to help members connect with past employees and classmates. Success in business is not only based on what or who you know, but who your contacts know. LinkedIn is developing matching technology to identify contacts for members among the people their connections know. This matching takes into account the individual career history of members, as well as future career progression based on the aggregate data of LinkedIn profiles created by over five million professionals. In 2006, people search is expected to become another major vertical in the Internet search category. LinkedIn members see shared professional connections and can get in touch with the people they find via introductions from people they already know. LinkedIn is committed to making people search smart and easy. Members can create search agents that notify them of new members who match their criteria. Job seekers routinely look up the profiles of employees who will be interviewing them. When it comes to career success, degrees of separation can be more important than academic degrees.
"Our investors are interested in driving the growth of the company. Our next goal is reaching the 10 million user mark. You just focus on your business, and how the company is funded is a secondary concern."
LinkedIn is employs 50 employees and will grow its staff based on increased revenue from premium accounts, job listings and advertising. It took LinkedIn three years to gain five million members. LinkedIn is the world's largest and most effective business network. On LinkedIn, more than five million professionals find jobs, people and service providers through their existing network of business relationships. LinkedIn's membership is diverse: 1.8 million members are in Europe and over half a million in Asia. Personal LinkedIn accounts are free, but LinkedIn earns revenue through a number of premium services. Hiring managers posting jobs on LinkedIn Jobs
receive candidates recommended by fellow employees or other trusted contacts. More than 300,000 service providers listed in the LinkedIn Services B2B directory
have an opportunity to be at the top of the search results when contacts of their former clients search for recommended service providers. More than 1,200 membership organizations use LinkedIn for Groups
to strengthen connections between members and develop greater loyalty to the organization. LinkedIn Business and Pro Accounts
enable recruiters and researchers to find people beyond their networks and get in touch with job candidates and experts more quickly and efficiently.Show and tell onlin
- Social Networking - The Next Great Marketing Medium?
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