"This tells us the internet is another place where people increasingly go to while away their time or just to hang out. That has potentially big consequences for the way people spend their time".A survey of 1,931 Internet users conducted by Pew in late November and December 2005 found 30% of respondents said they went online "for no particular reason" on the previous day.
That was up from 21% in a November 2004 survey. Pew credited the increase on growing availability of broadband access and expanding Web content. When it comes to other online pursuits, Pew said that sending or receiving e-mail ranked highest with 52% of Internet users saying they did this on a typical day. Using a search engine ranked second with 38%, while reading news online was third with 31%. Pew said the margin of error on the survey was plus or minus 2% points. - Web surfers just want to have fun - Study: Internet Users Go Online for Fun - Ars Technica - Playfuls.com - NBC5.com - All Headline News
34% of online men were surfing for fun on an average day in December, compared with 26% of women. 37% of internet users between ages 18 – 29 were browsing for fun on an average day; 31% of those ages 30 – 49; 24% of those over age 50. 39% of home broadband users were browsing for fun on a typical day, compared with 23% of dial up users.