Study: Men and Women Use Internet Differently

Men and women have different motivations for surfing on the Internet. According to a recent report from Pew Internet and American Life, women view the Internet as a place to extend, support, and nurture relationships and communities. Men tend to see it as an office, a library, or a playground, screw the community, this is about function not family. The report found that women are more enthusiastic communicators, using email in a more robust way. Not only sending and receiving more email than men, women are more likely to write to family and friends about a variety of topics, sharing news, joys and worries, planning events, and forwarding jokes and stories. While both sexes equally appreciate the efficiency and convenience of email, women are more likely than men to value the medium for its positive effects on improving relationships, expanding networks, and encouraging teamwork at the office. The report found that women are more likely to use the Internet for emailing, getting maps and directions, looking for health and medical information, seeking support for health and personal problems, and getting religious information. Men tend to be more intense Internet users than women, being more likely to go online daily and more likely to go online several times a day. Men also tend to go online in greater numbers than women but for a much broader variety of reasons. Men are more likely to use the Internet to check the weather, get news, find do-it-yourself information, acquire sports scores and information, look for political information, do job-related research, download software, listen to music, rate a product/person/service through an online reputation system, download music, use a webcam, and take a class. Women catching up with online activities - Web Study Reflects Gender Gap - Techtree.com - BBC News - Seattle Times - World Peace Herald

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