"It's not a portal, it's a personalisation tool."Google will not place targeted adverts on personalised home pages. In a project called Fusion, Google plans to offer a broad range of content for its personalised service including BBC News, The New York Times, technology website Slashdot and its own Quote of the Day and Word of the Day slots. The Mountain View, California-based icon forecasts a complete RSS soon. Google has already offered a jumble of unrelated services, such as Gmail for e-mail and Picasa for photo sharing. Its competitors have lumped their equivalent services onto single personalised pages. According to Comscore Networks, a measurer of web traffic, 25% of unique visitors to Yahoo also visit My Yahoo, so the potential impact on revenues is clear.
The world's number one internet search engine has always prided itself on its sparseness as a search launch pad, something which has hardly changed since its launch in September 1998. This classic model will not change. Users will be able to toggle between their personalised home page and the traditional one. Google Adds Personalized Home Page Service
- Google - 36.4%
- Yahoo! - 30.6%
- MSN - 16.5%
- Time Warner - 8.9%
- Ask Jeeves - 5.5%Source: Comscore