The Blog Marketing Explosion
There are literally thousands of blogs by eBusiness insiders. This has changed the landscape of guerrilla marketing. At first it was seen as just something cool to do, but blogs are now being used to build personal and corporate credibility that will eventually attract customers, writes Rich Ord
, CEO of iEntry.
Blogs are a goldmine of formerly hard to get insight from CEO's, marketing gurus and others who never used to have a public forum. These business leaders are utilizing the Internet to convey their personal thoughts on happenings in their industry and life. They are blogging for the same reasons they do public speaking, to build credibility for themselves and their companies. Blogging has become a new … less time consuming and less expensive way to reach potential and current customers.