Is Linking Queen?
If content is king, then linking is the queen that shares his throne, wrote Shawn Campbell
. Everybody knows about adding content to one's site to give the search engines fodder to consume. But isn't the secret to luring the search engines is the links to one's site. Like stigmergic systems
are a biological way to think about information, systems, people and collaboration, modern links are a new kind of stigmergic tools, where we have to understand how biological strategies can be applied to information technology requiring a completely new way of thinking.